Daniel Robbins sits down with beauty pioneer Anastasia Soare, founder of Anastasia Beverly Hills, to unpack how an immigrant with no English, no credit, and no safety net built a category defining global brand. Anastasia shares the brutal early years in Los Angeles, crying daily from culture shock, and the mindset Romania’s communist era taught her: do not complain, solve. She reveals the moment Oprah made her technique mainstream, how private equity changed the game, and why she personally put $225M back into the company to keep control and protect her legacy.
