Brett Farmiloe built Featured after seeing small-business owners with deep expertise but no reliable way to get quoted by the media. He joins Ryan Alford to discuss earned media, digital PR, AI search visibility, and the revival of Help a Reporter Out.
They explain how media citations may influence LLM recommendations, why AI is compressing the marketing funnel, and why a single high-profile feature rarely produces instant revenue. Brett also shares how Featured and HARO connect journalists with verified experts while giving publishers greater control over AI-generated responses.
The conversation offers a realistic strategy for building authority, earning backlinks, reaching customers, and becoming more visible across traditional search and AI platforms.
TOPICS COVERED
Brett Farmiloe’s journey from agency owner to Featured founder
The difference between paid media and earned media
How businesses can earn credible media coverage
AI search optimization, AEO, and GEO
Getting cited and recommended by large language models
How ChatGPT is changing the customer journey
Why PR results are difficult to measure
Consistency, quality, and quantity in media outreach
The acquisition and relaunch of Help a Reporter Out
Connecting journalists with verified expert sources
Using AI without removing human expertise
Free and paid ways to begin using Featured and HARO
CONNECT WITH BRETT FARMILOE
Featured: https://featured.com/
Help a Reporter Out: https://www.helpareporter.com/
Brett on LinkedIn: https://www.linkedin.com/in/brettfarmiloe
Brett on X: https://x.com/BrettFarmiloe
CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW
Right About Now: https://www.ryanisright.com/
Ryan Alford: https://www.ryanalford.com/
Ryan on Instagram: https://www.instagram.com/ryanalford/
Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/
Apple Podcasts: https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199
Spotify: https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h
YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford
