In this episode of Right About Now, Ryan Alford sits down with Ken Goldin to explore how collectibles evolved into a massive global market.
Ken shares how he built Goldin Auctions by focusing on attention, audience growth, and long-term brand strategy—often prioritizing exposure over immediate profit. The discussion breaks down how value is created through storytelling, positioning, and market psychology.
They also examine the risks within today’s market, including speculation, overvaluation, and why vintage collectibles remain the most stable long-term investment.
Topics Covered
Growth of the collectibles market
Marketing vs. product in value creation
Risk and speculation in modern collecting
Vintage vs. modern investment strategy
Building audience and brand equity
How media expanded the hobby
Connect with Ken Goldin
https://goldin.co
https://www.instagram.com/kengoldin
https://x.com/kengoldin
Connect with Host — Ryan Alford
Website: Ryanisright.com
Instagram: https://www.instagram.com/ryanalford
