In this episode of Right About Now, Ryan Alford is joined by Dave Charest to discuss how AI is reshaping the way small businesses operate.
Dave shares insights from recent research showing that more than half of small business owners are already using AI—and why many are increasing their marketing efforts despite economic uncertainty. The conversation explores how AI improves efficiency, helps business owners make smarter decisions, and enables them to compete at a higher level.
They also cover practical strategies around email marketing, social media, and audience building—highlighting why owning your customer relationships is more important than ever.
Topics Covered
AI adoption among small businesses
Efficiency vs overcomplication with AI
Marketing trends and budget shifts
Email marketing vs social media strategy
Building and owning your audience
Data-driven decision making with AI
Common mistakes small business owners make
Connect with Dave Charest
https://www.constantcontact.com
https://www.linkedin.com/in/davecharest
Connect with Ryan Alford
https://ryanalford.com
https://www.instagram.com/ryanalford
