Organic content builds your brand. But ads? Ads build your bank.
In this episode, Natalie sits down with Brooke Shelton — a former Meta insider who helped train the platform's ad AI and advised advertisers spending hundreds of millions of dollars on Meta. Brooke delivers a full tactical masterclass on running Meta ads with AI: the strategy most founders get wrong, how to build AI agents that create and manage your campaigns, and why the next 9 to 12 months are a rare window to master this before Meta automates it all away.
You'll learn the one-campaign, one-ad-set rule that stops you competing against yourself in the ad auction, why creative (not audience targeting) is your only real advantage in 2026, and how Brooke runs her entire business on AI with zero team after 6X-ing her revenue. She also breaks down the difference between an assistant, an agent, and agentic AI, then gives a step-by-step walkthrough for building your very first AI agent today.
If you've ever felt like ads are too technical, too expensive, or too overwhelming to touch, this episode is the reframe — and the operating system behind it.
And if this conversation lights you up, Natalie and Brooke are taking it live and hands-on at their AI hackathon in New York City on June 10th. All the details are linked below.
Time Stamps:
00:00 - From Meta's ads AI team to building her own business
06:30 - Why organic builds brand, but ads build bank
09:49 - The 9-month AI window before Meta does it all for you
14:27 - The one-campaign, one-ad-set rule most founders get wrong
18:14 - How to let AI run your entire ad account
21:58 - Why creative is your only real bid in 2026
26:11 - Can AI really build hundreds of ads? The 10/80/10 reality
29:32 - Assistant vs agent vs agentic AI, finally explained
34:19 - The full AI tool stack behind a zero-team business
41:53 - How to build your first AI agent today
46:53 - Inside the June hackathon with Natalie + Brooke
Resources + Links:
Join Natalie + Brooke At The Freedom AI Hackathon In NYC On June 10th: Spend One Day Building Your Entire AI-Powered Sales + Marketing Engine, Done With You In The Room
Get Inside Brooke's AI Ads Coaching Membership At Atelier AI
Natalie + Jamie Kern Lima At GodMothers: An Evening Of Connection, Wisdom + Community For Ambitious Women
Join The Earn Your Happy Live Podcast Taping With Lori Harder: Be In The Room For A Live Recording With Natalie + Lori Harder (plus a Q&A session with Powerhouse Female Entrepreneurs)
Pre-Order The Freedom-Based Business Method.
