What if marketing isn't about selling at all?
In this thought-provoking episode of Tomorrow Today by SKN, host Shekhar Natarajan sits down with globally recognized marketing strategist, entrepreneur, author, and keynote speaker Giuseppe Stigliano to challenge some of the biggest misconceptions about marketing, branding, innovation, and business.
Most people think marketing is about persuading customers to buy products they don't need. Giuseppe argues the opposite: great marketing starts by deeply understanding human needs and creating meaningful solutions that improve people's lives.
Together, they explore:
• The difference between ethical marketing and manipulation
• Why consumers buy identity, meaning, and status not just products
• The psychology behind branding and purchasing decisions
• How successful companies uncover unmet customer needs
• The growing role of AI in marketing, innovation, and business strategy
• Why industry leaders like Kodak failed despite market dominance
• Leadership, adaptability, and staying relevant in a rapidly changing world
• Entrepreneurship, disruption, and the future of innovation
Drawing from decades of global experience as a CEO, entrepreneur, advisor, professor, and business leader, Giuseppe shares practical insights on how organizations can innovate, avoid obsolescence, and build brands that truly matter.
Whether you're an entrepreneur, marketer, founder, executive, creator, or student, this conversation offers valuable lessons on understanding human behavior, creating customer value, and navigating the future of business.
