Scott Hickle built Throne Science around a startup idea most investors thought was too unconventional: a device that transforms your toilet into a health tracker, monitoring your health as effortlessly as a smartwatch. After nearly 100 investor rejections, he and his team kept refining the product, driven by a mission to detect early signs of diseases like colorectal cancer before symptoms appear. That persistence helped them raise $4 million in seed funding. In this episode, Scott shares how entrepreneurs can validate unconventional products, raise capital despite rejection, and build demand in a market consumers don't yet understand.
In this episode, Hala and Scott will discuss:
(00:00) Introduction
(01:27) How Throne’s Smart Toilet Device Works
(07:56) Throne’s Mission to Detect Cancer Early
(17:22) Launching Throne in a New Product Category
(23:55) Pivoting Away From a Failed Nurse-Staffing Startup
(32:27) How Scott Raised Millions After Pivoting
(42:35) Marketing a Product Customers Don’t Understand Yet
(49:46) Lessons From Scott’s Costliest Business Mistakes
(1:00:03) Throne Science’s SWOT Analysis
(1:08:37) Smart Toilet Costs, Pricing, and Margins
(1:13:14) Building a Mission-Driven Hardware Startup
Scott Hickle is the co-founder and CEO of Throne Science, a health technology company building a device that attaches to a toilet and tracks gut health, hydration, bathroom habits, and prostate health. Before Throne, Scott and his co-founder, Tim, built a nurse-staffing marketplace called Pineway before pivoting into consumer health hardware. Throne’s long-term mission is to develop technology that can help detect early signs of colon cancer, bladder cancer, and other cancers of the lower gastrointestinal and urinary tracts.
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Resources Mentioned:
Scott’s Company, Throne Science: thronescience.com
Scott’s LinkedIn: linkedin.com/in/scotthickle
Scott’s Instagram: instagram.com/scotthickle/
Scott’s Twitter: x.com/ScottHickle
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Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking
